Francisco Cerda is co founder and Chairman of Common House, a global studio that supports companies and institutions in transitioning towards circular and regenerative business models. With more than 15 years of experience advising corporations, family businesses, and governments, he has built a career at the intersection of sustainability, strategy, and organizational transformation.

He is also the founder of Gudcompany, a consultancy recognized for guiding organizations across Latin America and Europe on sustainability-driven growth, and co-founder of initiatives such as People Platz and Big Pictures, focused on cultural change and systems innovation.

Francisco’s work is distinguished by his ability to align purpose with business value, foster cross-sector collaboration, and craft strategies that turn sustainability challenges into opportunities for long-term impact.